Edited by the Archwhispers Editorial Team | Updated May 2026.
You know, not every home interior design practice starts with a plan; some basically evolve along the way. More like Charles & Ray Eames philosophy of developing things as per the flow, perhaps. And well, Reimagined Studio, from Hyderabad is obviously one of those!
See, this story doesn’t begin in a studio. It starts with Konark Wadhwa in Delhi, working in a high-pressure corporate role as an AVP at that time. On paper, it looked stable obviously; almost too stable. But, it didn’t eventually translate to the kind of work and impact that Konark wanted to build. So there, he left Delhi, built his setup from square one, and literally disrupted Hyderabad’s typical interior design framework in the process (which means over 700+ projects, by the way!)
That shift eventually led to the Reimagined Studio in 2025, marking a move from simply executing spaces to shaping homes in Hyderabad more thoughtfully from the inside out.
Here’s a quick snapshot of the studio before we get into the work.
- The Reimagined Studio at a Glance
- From a Corporate Title to a City He Barely Knew
- Rethinking Execution, One Channel at a Time
- What Changed When He Landed in Hyderabad
- The Design Framework of the Reimagined Studio: AMF
- Project Snapshot: VAKRA | The Architecture of Curves by the Reimagined Studio
- What Stays Consistent, What Keeps Changing at the Reimagined Studio
- FAQs
- Conclusion
- Project Gallery
The Reimagined Studio at a Glance
- Studio: Reimagined Studio
- Location: 3rd Floor, Bramha Kamal Building, Plot 45 & 46, Chitrapuri Colony, Khajaguda, Hyderabad – 500104
- Founded: 2025 (preceded by Brintext, est. 2016)
- Founder & Principal Director: Konark Wadhwa
- Projects Delivered: 700+
- Contact: +91 7989052699
- Website: reimagined-studio.com
- Instagram: https://www.instagram.com/reimagined_ind/
From a Corporate Title to a City He Barely Knew
There’s a version of Konark Wadhwa’s story where he stays in Delhi, keeps climbing the corporate ladder, and lives out a perfectly comfortable life as an AVP. It works on paper, I know! But that version doesn’t make for a very interesting story, definitely not for homes in Hyderabad at least!
In 2016, Konark moved to Hyderabad for work. Yes, it was a city he had no real roots in at that time. No familiarity, no relatives, friends and no base setup. In a way, that gave him a clean slate to start from.
He actually began with a construction company first. Well, to understand the execution and how projects actually move on ground in Hyderabad. But you know what? That phase also gave him a close look at how homes in Hyderabad (across both new apartments and larger villas) were being built, and more importantly, how they were being thought about.
What stood out was a clear gap. While the scale of residential development in Hyderabad was growing rapidly, the approach to interiors in Hyderabad often lacked the same level of detail, modern thinking, and technological integration.
As Konark puts it,
“When my sister Sahiba Wadhwa and I joined forces in 2016, we were aware that Hyderabad’s interior spaces would undergo a significant transformation because they lacked a sense of modernity and were not technologically advanced.” “We sought to alter the way things are done by introducing new designs and technological possibilities.”
Rethinking Execution, One Channel at a Time
Konark started Brintext: short for bricks, interiors, and exteriors, and it picked up quickly. In fact, he & his co-founder built a strong on-ground presence across homes in Hyderabad, handling everything from structure to execution.
Around the same time, they also started Decor Anthem, a YouTube platform documenting real home tours. Over time, it grew into a fairly engaged interior design audience. Like, it had millions of views in South India, especially among people exploring interiors in Hyderabad for their own homes.
And by that time, Konark had delivered over 600 projects too! So one, he had a clearer picture of the distribution, procurement and execution strategies. And two, he had a complete ownership approach, which the interior fabric needed…desparately. Hence, he eventually founded the Reimagined Studio in 2025 to address this exact gap. He basically wanted to provide an affordable, end-to-end solution. That’s it!
What Changed When He Landed in Hyderabad
Moving cities isn’t just a personal shift, for a designer, it actually changes how you read a phrase. Like, even Hyderabad comes with its own material ecosystem, its own site conditions, and a client base with fairly specific expectations. A lot of the residential work here sits within gated community developments projects by renowned builders where apartments often come with tight floor plates, builder restrictions, and a certain shared aesthetic language.
But Konark noticed that most homeowners in Hyderabad didn’t want functionality alone. In fact, they wanted their homes to be personalized. They wanted it to reflect how they lived, who they were, their tastes, mood, everything. But, most of the design industry was still giving them cookie-cutter results only. Like, the city obviously had ambition and spending power, but not enough design thinking to match it.
That observation gradually shaped the way he works today. As he puts it,
“Personalization is something that many designers do not offer, but it’s an essential component of home design.”
Hence, while a lot of interior designers in Hyderabad tend to fill spaces because they can, Reimagined Studio takes a slightly different approach; editing more than adding. The idea is simple: less is more, if the less is exactly right.
The Design Framework of the Reimagined Studio: AMF
Ask Konark how he begins a project, and the answer almost always comes back to three things: Aesthetics, Materials, and Functionality, or what the studio refers to as its AMF framework.
It’s a fairly straightforward way of looking at interiors in Hyderabad, but it helps structure decisions early on. Like details on how a space should feel, what it should be made of, and how it actually needs to work on a day-to-day basis.
1. Aesthetics with Reimagined Studio
The first pillar, Aesthetics, is deliberately undogmatic. Reimagined Studio doesn’t operate with a fixed traditional or contemporary house style. There’s no signature look being imposed on every client. Instead, the focus stays on translating the client’s personality into a visual language. Sounds simple, I know, until you’re sitting with a family of four, each with a completely different idea of what “luxury” looks like.
You know, even Tadao Ando once said that “I believe that the way people live can be directed a little by architecture.” And that’s really what the Reimagined Studio team leans into. They want to simply shape interiors in Hyderabad not just around how a space looks, but how it’s meant to be lived in, day to day.
2. Materials
Materials come next, and this is where Konark’s sourcing instincts come through most clearly. The studio curates its own palette of finishes, woodwork, stone, and textural elements. Not from catalogs,obviously! But from an ongoing process of material research that informs every project. It’s eventually less about picking what looks good in isolation, and more about understanding what works for homes in Hyderabad. Say what holds up in a warmer climate, what ages well, and what actually feels right once the space is lived in.
And that shift basically matters more than it sounds. In fact, do you know that material choices actually account for nearly 40-50% of both cost and long-term maintenance impact in Hyderabad homes? Well yes! And that’s precisely why the Reimagined Studio has some set conditions on premium woodwork, finishes and responsible sourcing that they meet each time!
3. Functionality
Functionality, the third pillar, is perhaps the most undervalued element in residential design conversations. But, it’s usually what makes a space work in the long run, right?
So, Reimagined Studio goes deep into how a household actually lives, where things are stored, how traffic moves through a space, and what the ergonomics of a kitchen counter feel like after five years of daily use. These decisions aren’t surface-level. They basically shape how homes in Hyderabad function day to day, especially in apartments with tighter layouts, where every square foot needs to work harder.
Project Snapshot: VAKRA | The Architecture of Curves by the Reimagined Studio
Aparna Zenon, Hyderabad | 1,700+ sq. ft.
If there’s a project that distills everything the Reimagined Studio stands for, it might be VAKRA, named after the Sanskrit word for curve, twist, or turn.
The brief was a 1,700+ sq. ft. apartment. The challenge was making it feel significantly larger than it was, without resorting to the usual visual tricks: different ceiling levels, heavy partitions, spatial division by material. The studio made a counterintuitive call: remove the breaks entirely.
Thus, the ceiling remained a single, uninterrupted surface throughout. The separation between the living and dining zones was eventually handled with a hanging partition. And, it basically was very minimal, transparent, ceiling-mounted, so that the eye could move freely across the full length of the apartment. The effect was so successful that a visitor during the site tour insisted the home had to be over 2,100 square feet.
Plus, every detail in VAKRA followed a philosophy of flow. The master bedroom door, for example, was flush-paneled into the entire wall, disappearing completely. The Mandir was recessed behind vertical slats, kept doorless so the space remained connected and open. The kitchen was engineered with a shadow-gap skirting so that the cabinets appear to float above the floor, and at night, with hidden LEDs running along the recessed base, it glows.
The project ended with the clients commissioning a custom-carved nameplate for the entrance, officially naming their home VAKRA. It’s the kind of client outcome that can’t be manufactured, it happens when the design process is genuinely collaborative and the brief lands somewhere true.
What Stays Consistent, What Keeps Changing at the Reimagined Studio
From Brintext in 2016 to Reimagined Studio in 2025, a few things stay consistent. Say, the belief to reflect the owner’s personality in a home. Or, the emphasis on the planning over the execution to like sort things & the built form rightly. And then yes, Konark obviously treats aesthetics and functionality as one continuous decision even now!
What changes is the scale; and the level of ownership.
Today, Reimagined Studio works with what Konark calls a “studio mindset.” The team takes responsibility for the entire space: from early planning decisions to the final layer of detail, without breaking the process into disconnected stages.
And, this shift comes directly from experience alone! See, Konark already has over 600+ home design projects in Hyderabad. So, he knows exactly when home designs lose clarity. He knows all the deets on co-ordination, design intent and team execution. So, he just guides the Reimagined Studio towards continuity. Like, he basically keeps design, materials and detailing aligned from the start only, more like integrated design.
…
We, at Archwhispers also had the opportunity to interview Mr. Konark Wadhwa w.r.t AI Room Design. And here’s what he told us:
“AI comes up in almost every design conversation now. And honestly, it’s useful, especially for mood boards, quick visualisations, or helping clients explore options when they’re not quite able to put their ideas into words.”
“But that’s basically where it stops,” he added later.
“The actual decisions w.r.t material quality, spatial feel, client psychology, site-specific constraints, still require someone who has stood in enough rooms to know what works. The tool is useful. The craft is irreplaceable.”
FAQs
Conclusion
So as we saw, the Reimagined Studio in Hyderabad has already delivered over “700+ visions.” It’s obviously a big number. But the idea behind it is fairly simple: homes should feel like the people who live in them, and the process of getting there shouldn’t feel overwhelming.
So yes, the Reimagined Studio’s approach to design thinking and execution is indeed one of the best options for those who want a trusted premium interior design service in Hyderabad. Not to mention that they have really ethical material sourcing & operational rigor too! Thus, don’t forget to check their work at reimagined-studio.com and on YouTube via Reimagined Studio before you finalize your next interior design service in Hyderabad. Trust me, you might regret it later otherwise!
Project Gallery
All project images featured in this article belong to Reimagined Studio, Khajaguda, Hyderabad, and may not be copied, reproduced, or republished without prior permission.
